“Since the media” visibility “自媒體”的知名度
In traditional media fueled remarkable ceremony, the “self-Media” concept finally the fire could not be any fire, Some fuss continues its building blocks, painted a new wave look like a chronology: “2011 microblogging, 2012 letter of micro- 2013 years from the media, “The implication is that with micro-Bo and micro letter as a social platform for several years breeds, attached to the top producers finally ushered in the harvest season of fruition.
In fact, “from the media” is not a new thing, just a shedding of the product - like those professional talent specialist, as the participation of ten years like a day around the television talent show, kept replacing individual packaging, and finally one day gather opportune became Zhongxingpengyue Reds. Raised the “two propagation theory” American sociologist Paul Lazasfeld, early in the last century in the forties under the auspices of the Rockefeller Foundation, the mathematical model of the political campaign for deduction and analysis, found that the mass media (television, radio, , newspapers, etc.) and the people there are some contact between the blind and the blind by a number of civil society activists - such as in a bar like talk of a cowboy, redefining and transmission of information and the ability to influence his radiation within the group of the public. Such activists are Paul Lazasfeld called “Opinion Leader” so-called “opinion leaders”, and later with the involvement of business and marketing science flourished, “Opinion Leader” is considered the front adds an attribute “Key”, became the “Key Opinion Leader”, translated into Chinese is called “key opinion leaders”, the definition of which describe highly concentrated and vertical components.
Early years, I had hung Sina forum Tianya community and forum moderators IT was fun, but also not much responsibility, novelty had worn off after they have often not on the line, and occasionally log after the discovery mailbox full, full of PR company made to apply for a partnership news, delete posts one hundred two hundred, one thousand eight hundred posts Sticky designated long-term depth cooperation telephone discussion, and so on. In addition, many website blog channel editor, but also public relations firm focusing on capturing the object of reason goes, content organization is still much higher than the benefits of content production, publishing a post / blog is not difficult, but to make it The high gain short exposure, or the need medium-level impetus. Of course, part of everyday each doorway, once Xuan He momentary “network Pushing Hands” also has some rough-type cases, “ban Wong Lo Kat” End of the World Community was 7X24-hour water army turns the top posts artificial Sticky and finally established two split forty-one Night fame.
As for the “self-Media” How With microblogging and micro letter surfaced again, perhaps to go back “to the center” of the bankruptcy of this proposition.
“Decentralized” bankruptcy
鈥 Wu Yue teach Xiehongnaxiang
Historically, the process of standing on the Internet Web2.0, no doubt is a great revolution in human history, the first real production information have a universal right, 1998, National Cheng Kung University, hydraulic engineering majors Tsai released two consecutive more than a month every morning in their own college romance novels on the BBS update the “first intimate contact”, to bring irresistible trend sweeping the Chinese network ring, tell the world the way it was originally from the television, publishing, portals dominated those rights changed hands.
User Generated Content on the trend will soon bring a “decentralized” awareness, in simple terms, refers to a user-selectable option in the number of blowout, the original user of the catalyst may be issued only on the market that dozens of newspapers, to receive signals that dozens of television stations, there are dozens of content output capability portal or professional website, but up to now, such as bamboo shoots after a spring gush BBS, Blog and other platforms completed re-shuffling steps, in theory, each user can be a center - which in the application of P2P download mode is most evident, the Internet will evolve into a giant honeycomb, nobody knows you’re a dog, no one cares about your true identity is not Madonna · Ciccone.
Return by the role the content itself is the “decentralized” The most prominent feature, “China Central Television reported,” “Andy’s agent said,” no longer the exclusive naming rights to the content, open forum pages, row upon row of sequential display, is the one and a The title list, the user by clicking on, reply to complete the voting common operational content rating and sorting. In essence, the “decentralized” egalitarian behind a mapping, you are professor, I was bully, of us made a post in the forum, component always consistent.
However, the “decentralized” failed to solve the problem lies in the quality and quantity of content - the former, as you put together a group of the emperor, they were still separate the emperor and eunuchs soon as content production Equalization does not bring equal benefits, public irrationality also often result in “bad money drives out good money,” the consequences, when the role (ie, author) space is suppressed to the extreme, “title party” that has become a convenient attract visitors channels and forums that experience began to deteriorate, a variety of sensational, “the history of XX” title flooded sections, “to the center” of the beneficiaries but also become the victim; Meanwhile, with the development of Web2.0, the amount of content has also been explosive growth, a newspaper read something to make the world an era gone when new posts Tianya community one day a year you have not finish reading it, “to the center” actually became an additional burden.
By moderators and editing system to correct the problem, nor a good onset, after all, a “recycling center” approach to improving the “decentralized” messy disorder itself is the value of the latter’s veto. From an external perspective, the search engine for information filtering and screening, to some extent, the diversion information overload caused by stress, but the search engine is just the entry-level tool, but the index result thousands of people side, failing personalized, is not enough smart. When Distributed forum community-based social networking sites to be aggregated gradually replaced, whether it is content producers and consumers are beginning to realize the content, quality of content is ultimately determined by the quality of the role, in order to filter a limited time Unlimited information, you must re-picked up the “center” of ideas, and the introduction of social relationships as a driver.
In other words, from the “center” to “decentralized” to “center” and this is not a cyclic process of marking time, both before and after the “center” of essentially different, Zhao Zhongxiang and jobs This is the center, but the first one is assigned CCTV, TV viewers had no right to intervene, only passively accepted and loved, but after a network user is concerned about their own by clicking on the button to move manufactured, but also keep intact the “fruit take off” rights.
In this context, “from the media,” the rise of the concept, the perfect fit of the Marshall Mcluhan in the sixties of last century’s “medium is the message” theory: “Any media (ie person, any extension) on individuals and society effects are due to the new scale generated; any of our extended (or say any kind of new technology), to be in the things we introduce a new system. “
“Since the media,” a new dimension dependent
鈥 Wu Yue teach Xiehongnaxiang
So far, the blog is still an excellent platform for writing, even Facebook, Twitter and other “new social” media continue to grow, Blogspot (the world’s largest blog service provider, was acquired by Google in 2003) the amount of traffic and the user remains the growth in global traffic ranking within TOP10, but why “from the media,” the rise in China have to wait until the blog decline, microblogging and / micro-channel rise time?
Please Marshall Mcluhan again have played - in the “Understanding Media” where, Marshall Mcluhan proposed controversial “cold media and hot medium” dichotomy, the so-called “cold medium”, referring to the low resolution media forms, requiring Audience participation profound, deep involvement only finished up message, and “hot medium”, it refers to high definition media forms, it gives the audience provided adequate and clear information, does not leave so much space to recipient to fill or complete. The Internet has not yet been created in the 1960s, people with “hot and cold” to divide the media was unable to understand the nature, especially that “cold medium” on the definition - high definition “hot medium” is nothing more than is movies, books, radio and other people through watching, reading, listening to learn the content, not have the right to make a feedback action, but real interaction can produce a “cold medium”, what exactly corresponds to the case of existence, at the time did not standard answer, phone can be considered a case, but the phone whether we can count to the scope of the popular media, yet doubtful.
Until riding irresistible force of digital technology and to whom endorsement “Connection” magazine founded, Marshall Mcluhan by founder Louis Rossetto put “Patron Saint (patron)” in the title is placed first published, people realized Marshall Mcluhan About the “cool medium” is defined as when the original contains the complete syntax of the future, which corresponds to case is spreading Internet and new media.
In the realm of the Internet, you can still subdivision “hot and cold” diff - forum blog is “hot medium”, even though they were with posts and comments as user engagement tools, but minor components is very significant, and the lack of response performance - a post in the forum after the release if anyone replies, the poster has no control over, and more dependent on the ecological and heat own forum, a blog was written out, the reader is also available through various channels such as RSS Expand to read, comment and lack of tightness of the relationship, not to mention mutual influence. But in the micro-blog and micro-channel this “cool medium” form of popularity, the performance of the user’s response was unprecedented for the amplification process, usually, the micro-Bo released, can be completed within an hour which suffered microblogging 80% of the response (of course, the corresponding content fresh life expectancy was proportional to loss), micro-channel can be instantaneous reach more audiences mobile terminals, giving a very strong creative drive of “transfer amount”, “was praised times” , “one replies” and other means is given a content higher dimensional rendering. We used to talk about “a thousand thousand people in the eyes of Hamlet,” but one thousand Hamlet were all exist in isolation, but up to now, which one thousand Hamlet finally had the chance to get together under one roof, looked at each other each other with their differences.
It is, therefore, “from the media” is actually a new dimension in the process of adaptation to find their place: the content of the development plan to the market from the beginning, “topic will be” outdated, users will take the initiative to disclose their Concerned about the trend, the market and then to “hot spots” as a package “from the media” to follow up, nurturing the user’s information territory.
It is also why the current “self-Media” multi-role home with commentary appeared, because in the era of information overload, narrative flooding, only ideas are scarce, the user has never lacked for news, they need to be more precise and unique interpretation .
Centralized communication platform, but also to more easily sort out the contents and statistics - Your post was transferred in the horizon was a Mop condemning? You write a blog in Google Reader is a thousand years collection? Sorry, the content producer for the perception of these benefits is not nothing, he can only keep his hands or blog posts published under the column labeled “Browse” and “comments” and other words of numbers. In the micro-blog and micro letter, “Since the media,” both content producers and monitoring of the dual attributes, like a cloth under the net by a spider, get praise, flattery, indifference and disgust against, ridicule, rage panoramic view, when no wall between writer and reader estrangement few keystrokes will be able to conduct a poll, “people” will truly become a “medium” extension.
“Since the media,” the business outlook
鈥 Wu Yue teach Xiehongnaxiang
The business community, the media will always be an important object to be bought, with the influence of exchange of interests, but also many Chinese media rules of survival, even if only contaminated media boundaries “from the media”, everyone exception.
Of course, with such a long maturity lesson, “Since the media,” the squeeze on commercial interests but also inherited a set of logical standardization process: raising No. Charge, pushing together, endorsement hard. (Is not, and develop a method of micro-broad number very close?)
No. raising Charge, the only way is to build a personal brand, “from the media” The reason than the “media” more than a “self” because “from the media,” There is no wealthy, each “from the media.” have their own site for their own crying, dirty work Leihuo dirty hand, Luo Zhenyu’s in “logical thinking”, Cheng Ling Feng is to the “cloud technology”, is to create a distinctive style column Title.
BaoTuan force, because “from the media,” which is also the difference in weight, Cheng Ling Feng has nearly a decade of experience media circles veteran, Luo Zhenyu not lack behind NTA’s touted front of the starting line in addition to these beach-goers, more “Self-media” are the lack of adequate personal charm and professionalism, not to mention the commercial interests of cooperation to fight a bargain. Done PR should also know that customers are very difficult to split the budget, you dug up thousands of miles from one hundred to three thousand “from the media,” A, draw two thousand for “from the media,” B, brings up four one thousand to “from the media,” C, not to mention the customer looked upset that he will be dragged exhausted. Thus, pushing the benefits had come out, internally, can be integrated “from the media” resources, playing the role of an “own media,” agency business, foreign, can eat up a large amount of budget sub- to the internal “from the media” digest, pulled KPI figures.
Endorsements hard, is “from the media,” the only way to realization. In other words, “Since the media,” even boasted precise vertical transmission of fans, but in the end for the exchange gains weight, is still CPM, with a personal brand reputation and credibility of the value. Day or micro-channel open microblogging Monitoring data permissions for third parties to come crawling CPC and CPS results, most of the “self-Media” is destined betrays itself, because “from the media,” the spread of power and charisma can not draw equate. In contrast, I have a friend that operates a dozen beer and skittles QQ group, daily schedule of full, organize, arrange and participate in a variety of gatherings, sing K, dinner, custom deck, from KTV, restaurant, Bar take consumer commission, one month down, there are fifty thousand yuan up and down the net, over the life than many “from the media.” nourish much.
If I look at this is bad “from the media,” the commercial value, in fact, not true, “from the media,” the realization that the way to realize the value of - view or, excerpts or, you can not light a thunder, but also out of rain coming. Sohu IT who interviewed U.S. technology blog GigaOM founder Om Malik, this middle-aged men from India because of the lack of Ivy League education, and work hard to enter the New York media, working during the day, moving company to help people put a sofa wardrobe from an apartment carry to another apartment, two to three packs of cigarettes in the evening, accompanied by writing articles delivered to technology media. Later, the story can be regarded as yet another “American Dream” model, his personal blog visits gradually over he worked “commercial 2.0” website, venture capital firm True Ventures suggestion, Om Malik personal blog transformed into a “Self-media” platform (technology blog), and in 2011 got a B round of financing, valuation exceeded $ 40 million, which is the U.S. technology industry fame GigaOm.com. GigaOm abandoned advertising this business model, but dig the core of the analysis and prediction capabilities, introduced the PRO (Professional Edition) subscription fee-based services, to provide a market-oriented, forward-looking strong industry research report, is considered is GigaOm.com biggest profit fulcrum.
Chinese Internet technology fields today’s “from the media”, when a company who sing it or its products, and few people dare to promise the reader to purchase the company’s stock, loss of coverage?
There is also a case of domestic gas more grounded, but not in the Internet industry. Beijing region Peugeot Citroen vehicle owners of the old package name should not be unfamiliar, this in car modification and maintenance of Beijingers in love card car forum PCauto users over many years in the car maintenance issues and provide recommendations on and guidance, not only by riders regarded as professional and knowledgeable, “repairman”, and gradually have their own repair companies, websites, microblogging, there was still more than half of passenger traffic brought by the Internet. Service also “from the media” embodies the value and how many “from the media” let go figure hearted role to play? I’d work with a subordinate, who struggled with micro-channel for corporate marketing focal point, I say you go to add Panyue Fei micro letter public accounts, ask his advice, she really go and talk on Panyue Fei, is also said to get a lot of advice, a lot of fame in such cases even louder “from the media” on, but it is even difficult to encounter.
In this way complete, this part of the exchange of views also encountered a lot of opposition in the “from the media” that his influence is comparable to the orthodox media, and this influence is realized guaranteed. In fact, “from the media,” of course have and must have influence, otherwise it does not buckle on the hat, but this influence, more just Attention (attention) stage from Action (Action Force) is still far away. Wei Wu Hui certain times about his use of the most disgusting “pseudo-proposition”, “closed”, “no one” and other words of the article, the listener interested, I was ashamed to be borne, because these two terms I’d used, since then carefully written, Man Bi also use Word tool to retrieve it again, for fear of pulling the text again in the process of coming out of those words. However, this Action produced by the Attention driven extremely rare, and arrived less than a rational level, one ear and out, gives a “Like”, half an hour to have forgotten their own thing this crop.
Circles there alone “self-Media”, follow Cheng Ling Feng went firms take big one, given the price tag is 5,000 yuan an ad, that it is full of confidence, his account of several micro-channel public does not lose fans together to Cheng Ling Feng, distribution sites exposed in the flow of resources is also far superior cloud technology, but the other reason to ignore the last price dropped lower and lower, closing at only 500 yuan plus a Bluetooth headset, the final effect is not quite right because the enterprise side satisfaction, Bluetooth headsets are not held hostage to send. I have asked a desire in Cheng Ling Feng micro letter advertising customers, why attention to this “from the media” rather than other stores, there to come the reply is neat, “We heard Mr. Ma is also concerned about the Cheng Ling Feng, our this If the project can cause Tencent’s attention, to enable them to acquire, which beat out ten thousand dollars advertising almost like winning the lottery. “
True than not.
Vigilance and impetuous PengSha
鈥 Wu Yue teach Xiehongnaxiang
Youtube created eight years, so far still studying how to improve and demonstrate innovative ways of advertising placement, no kind of business model can be erected in just a few years, micro-blog and micro-channel popular hot, but that Sina and Tencent’s assets, and the “self-media,” in fact, not too dry, Department of Tencent yesterday I was still Taking a loudspeaker, which means that micro-channel public platform is not a marketing tool. You’re here to sell a kite on the square, people began to build swimming tomorrow they might do.
Some long-term view, the slow pace put some mentality of some of tranquility. It is a cliche despicably formulaic words, but really only able to put this sentence since that is sufficient to change the world “from the media” who to listen to it. Really want to make a fortune, the codeword time to pick 50 stocks on the stock market to track, definitely more than three years down slaving away every day to write text with pictures would be far more higher returns.
In the “Custom Media” as a career decision-making, they should be cautious, away from the arena, away from the business, away from combat, only make sharp knife becoming blunt, mirror complex dark. Some people think that Cheng Ling Feng article quality deteriorating since 2013, and many more chats filled up, they rely excerpt offset microblogging content, which is also occupies a corner, suffered the inevitable bonus pay. (Words stickers, will offend people, but I still posted, just to share a different opinion.)
“Since the media” living law should be more fun, not to act as a creative machine, and occasionally much work, indulge emotions, more real and valuable. Micro-channel public account day without updating the contents uncomfortable, this burden or less back as well, but do not fall into the “serious you lose,” the emotional trap.
Like me because of an article a little too high and the proportion of negative comments pique simply miss column edit 24 hours on phone calls firewall every night for a week by playing games and reading live, do not learn.
在傳統媒體的推波助瀾注目禮，終於火不可能是任何消防，有些小題大做繼續積木，畫年表新一波的樣子：“2011年微博，2012微信2013年的” 自媒體“的概念來自媒體，“言下之意是，隨著微博和微信作為一個社交平台，幾年品種，頂級生產商終於迎來了收穫的季節修成正果。
事實上，“媒體”是不是一個新的東西，只是一個脫落的產品 - 像那些專業的人才專家，十年如各地電視台的選秀節目，每天的參與，不停地更換包裝，終於有每天收集時機成為眾星捧月紅人。提出的“兩個傳播理論”美國社會 學家保羅Lazasfeld，早在上個世紀​​四十年代的主持下，洛克菲勒基金會，政治運動的數學模型，推導和分析，發現，大眾媒體（電視，廣播， ，報紙等），有一些盲人和盲人之間的接觸了一些民間社會活動家 - 如像談論的牛仔在酒吧的人，重新定義和傳輸信息，並能夠影響他的輻射內的公眾群體。這樣的活動家保羅Lazasfeld稱為“意見領袖”的所謂“意見領 袖”，後來蓬勃發展的業務和市場營銷學的參與，“意見領袖”被認為是前面添加一個屬性的“鑰匙”，成為“關鍵意見領袖“，翻譯成中文叫做”關鍵意見領袖 “，其中的定義描述高度集中和垂直分量。
早年，我已經掛新浪論壇，天涯社區和論壇版主它是有趣的，但也沒有太大的責任，新鮮感過去磨掉後，他們往往不就行了，偶爾登錄後發現郵箱已滿，充滿 公關公司申請為合夥新聞，刪帖102個，一千八百帖子置頂指定長期深度合作電話討論，依此類推。此外，很多網站博客頻道的編輯，但公關公司專注於拍攝對象 的理由去，仍是內容組織的好處遠高於內容製作，出版後/博客並不難，但要使其成為高增益短的曝光，還是需要中等水平的動力。當然，每天每個門口的一部分， 一旦禤赫一時的“網絡推手”，也有一些粗糙型的情況下，“封殺王老吉”結束國際社會7X24小時的水軍把頂帖人工置頂和最終確立了兩個分割41夜成 名。
“自媒體”如何用微博和微信再次浮出水面，也許回去“中心”這個命題的破產。
“分散”的破產
鈥吳越教Xiehongnaxiang的
從歷史上看，站在互聯網的Web2.0的過程中，毫無疑問，是一個偉大的革命在人類歷史上，第一次真正的生產信息有一項普遍的權利，1998年，國 立成功大學水利工程專業仔連續發布了兩個多一個月更新每天早上在自己的大學BBS上的愛情小說“第一次親密接觸”，給人們帶來不可阻擋之勢席捲中國的網絡 環，告訴世界的方式，它最初是從電視，出版，門戶網站為主，這些權利轉手。
用戶生成內容的趨勢將很快帶來了“分散”的意識，簡單來說，是指一個用戶可選擇的選項的數量井噴的催化劑，原用戶可發行市場上唯一的幾十份報紙，彈 簧後接收到信號，幾十個電視台，有幾十內容輸出能力的門戶網站或專業網站，但到現在為止，如春筍般湧出BBS，博客和其它平台上完成了重新洗牌的步驟，從 理論上講，每個用戶都可以成為中心 - P2P下載模式的應用是最明顯的，互聯網將演變成一個巨大的蜂窩，沒人知道你是一條狗，沒有人關心你的真實身份是不是麥當娜·西科尼。
回到內容本身的“分散化”的最突出特點的角色，“中國中央電視台報導，”“安迪的經紀人說，”不再獨家命名權的內容，開放的論壇頁面，排鱗次櫛比的 依次顯示，是一個和一個標題列表中，用戶通過點擊，回复完成投票權的普通操作內容的評價和排序。從本質上講，“分散”平均主義背後映射，你是教授，我是混 混，我們在論壇發了一個帖子，分量總是一致的。
不過，“分散”未能解決問題的關鍵在於內容的質量和數量 - 前者，當你把一個組的皇帝，他們還是分開的皇帝和太監不久的內容生產不均衡帶來平等的利益，公眾的非理性也往往會導致“劣幣驅逐良幣”的後果，當角色（即 作者）的空間被抑制到了極致，“標題黨”，已成為一個方便吸引遊客頻道和論壇，經驗開始惡化，各種聳人聽聞的“XX”稱號的歷史淹沒部分，“中心”的受益 者，但也成為受害者，同時，隨著Web2.0的發展，內容的數量也有爆炸式增長，報紙讀的東西，讓世界的時代裡去了新的職位時，天涯社區一一年你還沒有讀 完，“中心”實際上​​成了一個額外的負擔。
由主持人和編輯系統來解決的問題，也不是一個好發作，畢竟是一個“回收中心”的方式來提高“分散”凌亂無序本身的價值是後者的否決權。從外部的角度 來看，搜索引擎的信息過濾和篩選，在一定程度上分流信息過載所造成的壓力，但搜索引擎僅僅是入門級的工具，但該指數的結果千人一面，沒有個性，不夠聰明。 當被聚合分佈式論壇社區為基礎的社交網站逐漸取代，無論是內容生產者和消費者都開始認識到的內容，內容的質量最終取決於質量的作用，以過濾在有限的時間無 限信息，則必須重新拿起“中心”的工作思路，並引入社會關係作為一個司​​機。
換句話說，從“中心”到“分散”到“中心”和原地踏步，這是一個循環過程，既之前和之後的“中心”有著本質的不同，趙忠祥和就業機會，這是中心，但 第一個指定的中央電視台，電視機前的觀眾有無權過問，只能被動地接受和喜愛，但之後按一下按鈕移動製造網絡用戶關心自己，而且還保持完好的“水果起飛”的 權利。
在此背景下，“媒體”的興起的概念，的完美契合馬歇爾麥克盧漢在上個世紀​​的“介質六十年代是消息的”理論：“任何媒介（即人，任何延伸）對個人和社會效果是由於新產生水垢;任何擴展（或者說任何一種新技術），我們引入一個新系統的事情。“
“自媒體”，一個新的層面依賴
鈥吳越教Xiehongnaxiang的
到目前為止，博客是仍然寫作一個優秀的平台，即使Facebook的，Twitter的和其他的“新社會”的媒體繼續增長，Blogspot的（是 世界上最大的博客服務提供商，是由谷歌在2003年收購）的交通量，並在用戶仍然增長在全球的流量排名在TOP10之內，但為什麼“來自媒體，”在中國興 起不得不等待，直到博客下滑，微博/微信崛起時間？
再次請麥克盧漢發揮 - 在“理解媒介”，麥克盧漢提出爭議的“冷媒介和熱媒介”二分法，所謂的“冷媒介”，指的是低分辨率的媒體形式，需要觀眾的參與深刻，深層次的參與只完成了 消息，和“熱媒介”，它是指高清晰度的媒體形式，它給觀眾提供了充分和明確的信息，不會留下那麼多空間給收件人，以填補或完成。尚未建立互聯網已經在20 世紀60年代，人們用“冷熱”來劃分媒體是無法理解的性質，尤其是“冷媒介”的定義 - 高清“熱媒介”無非是比電影，書籍，廣播和其他人通過觀察，閱讀，聽要學習的內容，而不是有權利作出反饋作用，但真正的相互作用可以產生一種“冷媒 介”，，究竟對應存在的情況下，的時候沒有標準答案，手機可以被視為一個情況下，但手機是否我們可以指望大眾媒體的範圍，但呆賬。
直到騎勢如破竹數字技術和代言“連線”雜誌創辦人，創始人路易斯·羅塞托麥克盧漢提出的“守護神（靠山）”的稱號被放在第一次出版，人們意識到麥克盧漢關於“冷媒介”定義為當原始包含未來的完整語法的情況下，它對應的擴頻互聯網和新媒體。
在互聯網領域，你仍然可以細分“冷熱”差異 - 論壇博客是“熱媒介”，儘管他們與用戶參與工具的文章和評論，但次要成分是非常顯著，且缺乏響應性能 - 海報後在論壇發布後，如果有人回复，有沒有控制權，並更多地依賴於生態和熱自己的論壇，博客，寫出來，讀者也可通過各種渠道，如RSS展開閱讀，評論和缺 乏的關係緊張，更不要說相互影響。但微的博客和微通道“酷介質”的形式普及，用戶的響應性能是前所未有的放大過程，通常，在微博上發布，可以在遭受微博 80小時內完成％的響應（當然，對應的內容新鮮的壽命損失成正比），微信可以瞬間達到更多的觀眾移動終端，給人一種非常強大的創意驅動“轉賬金額”，“被 稱讚時代”， “回复”等手段給予較高的三維渲染的內容。我們談“一千餘人眼中的哈姆雷特，但一千哈姆雷特都是孤立存在的，但到現在為止，千哈姆雷特終於有機會得到一個 屋簷下，面面相覷取長補短，他們之間的分歧。
正是因此，“從媒體”其實是一個新的層面，在適應的過程中找到自己的位置：發展規劃，從一開始就在市場“的內容，主題將是”過時的，用戶會主動透露自己關心的趨勢，市場，然後作為一個包的“熱點”，“媒體”跟進，培育用戶的信息領土。
這也是為什麼當前的“自媒體”多角色解說家出現了，因為在信息超載的時代，敘事氾濫，唯一的想法是稀缺的，用戶從來不缺新聞，他們需要更精確獨特的解釋。
集中交流的平台，但也更容易理清的內容和統計數據 - 你的職位被轉移在天涯是一個拖把，譴責？你寫的博客在谷歌閱讀器是一個千年收集？對不起，內容生產者感知這些好處是沒有什麼，他只能讓他的手或發表博客文 章列下標有“瀏覽”，“意見”等字樣的數字。在微博和微信，“自媒體”，內容製作商和監控的雙重屬性，像蜘蛛布網下，得到讚美，奉承，冷漠和厭惡反對，嘲 笑，憤怒全景作家和讀者疏遠幾個按鍵之間沒有牆壁時，就能進行投票表決，“人”將真正成為一個“中等”的延伸。
“自媒體”的商業前景
鈥吳越教Xiehongnaxiang的
商界，媒體將始終是一個重要的要購買的對象，利益交換的影響，但也有許多中國媒體的生存法則，哪怕只有污染的介質邊界“自媒體”，每個人都異常。
當然，這麼長的到期教訓，“自媒體”，擠壓的商業利益，但也繼承了一套邏輯的標準化進程：號費提高，推起來，刻苦背書。 （是不是好，發展非常密切的微博大號的方法嗎？）
號，唯一的辦法就是提高收費，因為“從媒體打造個人品牌，”自媒體“的原因，而不是”媒體“超過”自我“，”沒有富裕的，每個“從媒體“。程苓峰是為自己哭，臟累活臟的手，羅振玉的“邏輯思維”，有自己的網站，到“雲技術”，是要創造一個獨特風格的列標題。
抱團的力量，因為“從媒體，”這是還重的差異，程苓峰有近十年的經驗，媒體界的老將，羅振宇不缺乏背後的有形資產淨值的吹捧除了這些海灘，觀眾的起 跑線前，“自媒體”缺乏足夠的個人魅力和敬業精神，更何況商業利益的合作，打一場討價還價。完成PR也應知道，客戶是很難再分割的預算，你挖了千里百三千 “媒體”，得出2000“來自媒體，”B，帶來了四個千“來自媒體，”C，不提的顧客看著心煩，他將拖著用盡。因此，推動出來的好處，內部可以集成“從媒 體”資源，扮演一個“自己的媒體，”代理業務，外匯，可以吃了大量的預算分給內部“從媒體“消化，拉KPI數字。
硬背書，是“來自媒體，”只有這樣，才能實現。換句話說，“自媒體”，甚至放言精確的垂直傳播的球迷，但在年底的匯兌收益重量，仍然是CPM，個人 品牌的知名度和信譽度的價值。天或微信微博開放第三方來爬行CPC和CPS的結果，大部分的“自媒體”注定原形畢露，監測數據的權限，因為“從媒體”的傳 播力和感召力不能畫畫上等號。相比之下，我有一個朋友，經營十幾吃喝玩樂全的QQ群，每天的日程，組織，安排和參加各種聚會，唱K，吃飯，定制甲板，從 KTV，餐廳，酒吧取消費佣金，一個月下來，也有5萬元上下網，比許多“從媒體的整個生命週期。”滋養了。
：“如果我看這是壞的”媒體“的商業價值，事實上，並非如此，”從媒體，實現的方式來實現的價值 - 觀點或摘編或，你可以不亮一個風頭，但也出了雨來。搜狐IT採訪了美國科技博客GigaOM網創始人嗡馬利克，這個中年男子來自印度，因為常青藤教育的缺 乏，並努力進入紐約媒體，白天工作，搬家公司，以幫助人們把從公寓的沙發衣櫃攜帶到另一個公寓，兩到三包香煙在晚上，伴隨著通過寫文章交付技術媒體。後 來，這個故事可以看作是又一個“美國夢”的模式，他的個人博客訪問量逐漸超過他曾“商業2.0”的網站上，創投公司真正的風險投資公司的建議，嗡馬利克個 人博客改造成一個“自媒體”平台（科技博客），並在2011年得到了B輪融資，估值超過40億美元，這是美國技術行業成名GigaOm.com。 GigaOm的廢棄廣告這種商業模式，但挖的分析和預測能力的核心，推出的PRO（專業版）申購費為基礎的服務，為客戶提供以市場為導向，前瞻性較強的行 業研究報告，被認為是GigaOm等。com最大的利潤支點。
今天的中國互聯網技術領域的“自媒體”，當一個公司誰唱它或它的產品，很少有人敢承諾讀者購買該公司的股票，覆蓋損失？
還有一個情況下，國內天然氣的接地，但不是在互聯網行業。北京地區標致雪鐵龍車主老包名應該不陌生，這是多年來在汽車維修問題的汽車改裝及維修北京 人在愛卡汽車論壇，太平洋汽車網的用戶，並提供建議和指導，不僅車手被視為專業和知識的“修理工”，並逐步擁有自己的維修公司，網站，微博，但仍有一半以 上的客流互聯網帶來的。服務還“自媒體”體現的價值和多少“從媒體，”放手數字善良發揮作用？我的工作與下屬企業營銷的焦點，誰掙扎與微通道，我說你去添 加Panyue飛微信公共賬戶，問他的意見，她真的去談飛Panyue，也說得到了很多的意見，在這種情況下，很多的名氣更響亮的“媒體”，但它甚至很難 遇到。
在這種方式完成，這部分交換意見還遇到了很多人的反對，在“媒體”，他的影響力是比較正統的媒體，並保證實現這種影響。事實上，“來自媒體，”當然 有一定影響，否則它不扣的帽子，但受此影響，更多的只是警告（警告）行動（行動力）階段還很遙遠。魏武揮的某些時候對他使用的最噁心的“偽命題”，“關 閉”，“沒有人”等字樣的文章，聽者有意，我感到羞恥，因為這兩個方面，我要承擔’ ð使用，此後濃墨重彩的，文碧還使用Word工具再次找回它，害怕再次拉文本的過程中走出來的那些話。然而，這一行動所產生的驅動極為罕見的注意，抵達不 到一個合理的水平，左耳進右耳出，給出了一個“贊”，一個半小時​​，自己的事情已經忘記這茬。
圈子裡有單獨的“自媒體”，按照程苓峰企業接大單，給出的價碼是5000元的廣告，這是充滿了信心，他對幾個微信公眾不會失去球迷一起去了程苓峰， 分銷網站暴露在資源的流動方面也遠遠優於雲技術，但其他原因而忽略了最後的價格一降再降，收盤僅500元加一個藍牙耳機，最後的效果是不完全正確的因為企 業方面的滿意度，藍牙耳機挾持發送。我曾問一個願望程苓峰微信的廣告客戶，為什麼關注這個“媒體”，而不是其他商店，那裡來的答复是整齊的，“我們聽說馬 先生也擔心程苓峰我們這個項目如果能引起騰訊的注意，使他們獲得，擊敗了1萬美元的廣告幾乎就像彩票中獎。“
真不是。
警惕和浮躁捧殺
鈥吳越教Xiehongnaxiang的
YouTube的創建8年，至今研究如何來提高和展示創新的廣告投放方式，沒有一種商業模式可以被豎立在短短的幾年中，微博和微信流行的熱，但是， 新浪和騰訊的資產，“自媒體”，其實，不是太幹，騰訊昨天我還在隔空喊話，這意味著微信公共平台是不是一種營銷手段。你在這裡賣風箏廣場上，人們開始建立 游泳明天他們可能會做的。
一些長遠的眼光，把一些步伐緩慢一些寧靜的心態。這是一個俗套得不能再俗套的話，但真的只能把這個句子，因為這是足以改變世界“從媒體”誰聽。真想發財，挑選50只股票，對股市進行跟踪，碼字的時間絕對超過三年下來累死累活每天寫文字與圖片將更高的回報。
在“自媒體”作為一個職業決策，他們應該要謹慎，遠離舞台，遠離商業，遠離戰鬥，只有鋒利的刀變得生硬，鏡子複雜的黑暗。有些人認為，程苓峰的文章 質量惡化，因為2013年，填補了多聊天，他們依靠微博內容摘錄偏移，這也是偏居一隅，遭受不可避免的獎金支付。 （詞貼紙，會得罪人，但我仍然張貼，只是為了分享不同的意見。）
“由於媒體的”活法應該是更多的樂趣，不得作為一種創造性的機器，偶爾工作，放縱情感，更真實，更有價值的。沒有更新的內容不舒服，這負擔或更少以及微信公共賬號一天，但不要落入“認真你輸了，”情感陷阱。
因為像我這樣的一篇文章，有點太高的比例賭氣的負面評論，只是錯過列編輯24小時​​電話來電防火牆了一個星期，每天晚上玩遊戲和閱讀生活，不學習。